PAID SEARCH / SOCIAL / RETAIL
Profitable acquisition you can turn up or down on demand
Performance Max and Advantage+ now do the bidding. The edge has moved to the signals, the creative and the measurement you feed them. That's the part we own.
The problem
Manual optimisation is no longer the advantage
Platform algorithms automate targeting, bidding and budget allocation, and they do it well. Pulling bid levers by hand adds little. What still separates profitable accounts from wasteful ones is the quality of the first-party data you feed the platform, the volume and relevance of creative you test, and whether your measurement can tell incremental revenue from noise in a post-cookie world.
What's included
- 01
Strategy, audit & campaign architecture
Account audits and a build across paid search, paid social and retail / marketplace media, structured around marginal return.
- 02
First-party data & server-side tracking
Conversion APIs and server-side signals that keep platform AI well-fed as cookies disappear.
- 03
Creative testing pipeline
A steady supply of ad variations aligned to landing pages, so the algorithm always has something better to find.
- 04
Marginal-ROAS budgeting
Budget allocated to where the next pound performs best — not split evenly across channels by habit.
- 05
Attribution, MMM & incrementality
Multi-touch attribution for optimisation, mix modelling for allocation, and incrementality tests for causal proof.
What you get out of it
- Lower customer acquisition cost and efficient, scalable spend
- Measurement that separates incremental revenue from coincidence
- Creative and signals that make the platforms work harder for you
How we work
The Qanz Loop, applied here.
- 01
Position
Decide what's worth winning
We start from the business problem, not a channel or a model. Positioning, audience, the use cases worth funding, and the data and governance reality behind them — so everything downstream points the same way.
- 02
Build
Ship the system, not a slide deck
Senior people build the working thing: campaigns wired to first-party signals, content and creative systems, or AI features that reach production. Scoped tightly, with human review where it matters.
- 03
Compound
Make the gains stack
We measure what's incremental, fix what isn't, and stay engaged after go-live. Visibility, pipeline and capability are meant to grow without resetting every time a budget pauses.
What we won't promise
We won't guarantee a fixed ROAS or a set number of leads. Platform algorithms, auctions and competitors sit outside anyone's full control, and a promise like that is a quiet admission the agency intends to chase a number rather than your business. What we do commit to: transparent spend, incrementality-backed reporting, and an honest read on what's working.
Questions
Worth asking.
Do you work with our existing ad accounts?
Yes. We audit and build on what you own — you keep the accounts, the data and the history. No hostage arrangements.
What budget makes this worthwhile?
It varies by market and margin. We're happy to tell you in a scoping call if paid media isn't where your next pound should go — strategy comes before spend.
How does this connect to the AI side of Qanz?
The same first-party data and measurement foundation powers AI-driven creative production and the systems we build elsewhere. The lines share plumbing on purpose.
More services
Often paired with this.
Start the conversation
Let's scope it — honestly.
Tell us the problem you're actually trying to solve. We'll tell you whether it's marketing, AI, or both — and whether we're the right people for it.